Quality density does not mean building without restraint. It means concentrating homes, services and mobility where they work best, freeing land and reducing unnecessary dependence.
In Lugano, future value will depend on regenerating existing buildings, improving public space and offering flexible homes. Height alone creates no value; proportion, light, views, efficiency and neighbourhood relationships do.
The winning project may not be the most conspicuous. It will use less land while delivering greater perceived quality.